“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin

Introduction:

If you are considering hiring an agency to manage your Google Ads there are some important things to know. There are also a few "red-flags" to watch out for shady agencies that don't have your best interest at heart.

With that said, here are 8 reasons why you should start blogging on your website today! 👊

1. I'm not being purposely provocative

 I realize that when i start off with phrases like "shady" and "red-flags" that one may take this as being overly provocative or pandering. I assure you this is not my intention. My frustration with my own industry was born 22 years ago when i was a struggling business owner trying to find success with pay-per-click ads. I learned the hard way and made all the mistakes that anyone can make in the process. I struggled and spent countless hours frustrating on my own. I am not just familiar, but empathetic to the struggle. I've been in the "I could be massively successful if this WORKS" phase with online ads.

2. Own your business assets

One common red-flag i've seen often is agencies that don't give admin or ownership control of the ads account to the client.

3. What's my budget? What's your fee?

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

4. Don't get distracted with vanity metrics

Don't talk to me about impressions, click through rate, views, clicks or anything else that does not put money in my pocket. I want to know about Conversions, Cost per lead, Cost per sale, ROAS (return on ad spend)

5. Marketing = put in $1, get back more than $1

Don't over complicate what we're doing. Marketing is not an "expense" it's an investment (when it's done right) We expect that there is a time period of testing, learning and adjusting the strategy but define these time periods and set expectations.